Research into slide transitions

Cuts and transitions move scenes from one shot to another and are therefore important in music videos. We will need knowledge of slide transitions while editing our music video in order to ensure the audience understand it properly.

Types of Cuts

Cut: Most basic slide transition which simply plays one shot immediately after the other. This is how Adobe Premiere will play the shots without us making any changes. This is also known as a 'straight cut'.

Contrast Cut: When the editor juxtaposes two subjects, for example a peaceful calm shot cutting to an angry shot. This would be relevant in our music video as it tells a story of the girls life now, frustrating and angry, against her past which was happy and relaxed.

Parallel Editing Cutting: Where a scene consists of several shots of the same action. This will be appropriate for our video as we have planned scenes where the actress is followed by the camera during her day. One continuous shot of each action, however, may make the audience bored as it would be very long-winded.

Types of Transitions

Unlike cuts, transitions aim to blend two shots meaning they are not as sudden.

Fade in/out: When one picture slowly fades out and the next fades in, usually turning black briefly between the two. This is seen particularly at the beginning or end of the film.

Dissolve: When a shot changes into the next, without turning black between. The shots blend into each other, this would work in our music video to show the difference between the present and the past of the girls life.

Wipe: When one shot is replaced by another by being moved across and out of the screen. It can involve the shots moving horizontally or vertically. I'm not sure this would be appropriate with our music video as it is rarely seen and may look amateur. 

Morph: Gradually reshaping one object to become another in a separate scene, for example a young man being morphed into an older version of himself. I do not think this will be appropriate in our music video as we are not showing the difference between two separate figures or objects when this would be necessary.

Initial Magazine Advert Research

Magazine Adverts

To begin our ancillary task research, my group and I researched female artists who look similar to Ellie, the actress in our film and girl who will be featured on both ancillary tasks.

Until we saved these pictures we did not see the resemblance between the adverts that they all have a gold and black theme. On the three where the text can be seen, the artists name is in a large font with the name of the single beneath it in a smaller font but still obvious on the advert. The artists all look glamorous and well-presented on these products which my group we also try to do.

The top right image is a parmaore magazine advert, with the left image showing the original image. Being the band behind the song we are using for our music video, I feel that looking at Paramore's actual magazine advert will show how we can link the song genre with the ancillary tasks. The poses are quite simple and the original image has a basic background in a road and so we may use this to recreate a similar image but with our one actress rather than a band. The second picture however has clearly involved a lot of editing with a logo of a butterfly which is present throughout many of the Paramore products.

Paramore's magazine advert above is very creative and looks like a reminder board with images, the title and anicdotes about the song all stuck on with selotape. The image shows the band with more forced poses than the previous one and the photo has a colour filter making it look quite old but effectively keeps the whole advert consistant. This contrasts to the other ones I have researched as it is landscape which I think is highly effective as it could either take up half an A4 page or cover two A4 pages as a double page spread.

What do magazine adverts consist of?

Ellie Goulding Magazine Advert

Rihanna Magazine Advert