Further digi-pak research

We have designed and begun the construction of our digi-pak but have to keep referring to research in order to ensure our digi-pak looks realistic and consistant when finished.

I have labelled this digi-pak above to show the different parts of the case. However, as this is deisgned for 2 CD's it does have extra space we will not be using and so I have only labelled the parts we will be making, excluding the back cover which cannot be seen.

We have therefore taken the front cover of the digi-pak and considered features of the cover that would be suitable on the CD itself.

Digipak cover

Here are a few digipak fron covers. They all clearly show they are different but mainly use close up or mid-shots of the artist. In addition the artist is portrayed as glamorous and attractive on them all which we will incorporate into our own products.

How the digi-packs and adverts link

My group has carried out research into magazine adverts as we will be making one for our own music video. I have looked at artists from a range of genres in order to get a full overview into styles of magazine adverts, while also seeing how they link with the digi-pack.



This Jessie J album and magazine advert clearly use the same image and font, making them very different except for their purpose; one being to inform about the album and the other to hold the CD itself. Their similarities however create synergy through the products as the gold name and image of a girl with a black bob and fringe will immediately reflect this album. 

The 'You Me at Six' album and poster also use the same image on both products, although it is not a photo but a digitally made image. Once again, this image will allow the audience to immediately relate it to the band as it will be commonly seen on any relevant products.

The Rihanna 'Rated R' album and advert share the black and white image of Rihanna along with the capital 'R' in the top right hand corner, making all products about 'Rated R' consistant. 









This research has showed that it is very common to have the same picture on both the digi-pack and magazine advert as it makes the products consistent and allows easy recognition for the audience.

Inside Covers of CD's Research

Inside covers

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CD Research

Kesha, Animal CD

The above Kesha CD is quite basic. The background is a sandy colour with the artists name/ intials faintly printed in a recurring pattern, while in the foreground is the artists name in large, black text in her signature font. This therefore links the CD to the digi-pak well through using the same font. Having the larger text as well as that in the background is not too much as the background text is very faint. However, if it was darker then I believe there would be too much writing.

Rihanna, Rated R CD

Like with the Kesha CD, this one of Rihanna's include the 'R' which is seen almost as a logo on all of her products. The red stands out clearly against the black and blue background and will allow the audience to immediately recognise who's CD it is. There is more information above the R including the album and artists name.

Rihanna, Loud CD

This is another of Rihanna's albums CD's. It is clearly different to the previous as thought there is little text, it mainly consists of a rose which links to the rest of the 'Loud' album digi-pak also featuring roses:

Overall, I, along with the rest of my group like this approach to the CD, using a main focus of the front cover to use on the CD itself (in this case above being the rose) but also I like the simpleness of the Kesha CD which does not include other information on the making of the CD etc.



Back Cover and Spine of Digi-Pak Research

Rihanna Rated R back cover

(Click on the pictures to make them bigger)

The spine is also shown either side of this back cover; the main information shown on the spine is the artists name and album name, with these written in the same font and style as on the front cover.

Kesha, Animal cover

Once again, the spine's of the album above shows the artists name and album name in the centre of the spine, written vertically so it fits well and therefore the two most important pieces of information necessary on the spine are:

- Artist Name

-Album Name

However, other information includes the record label at the top of the spine and a code at the bottom. As we have not mentioned a record label throughout, we may just not include this piece of information on the spine, while a code would be added during distribution and not in the design.

The research above shows two fairly different looking back covers. However, using these we have decided features our own back covers should include to meet the sophisticated style of our digi-pak:

- An image similar to that on the front but probably slightly less obvious, for example the back of the artist or a partially hidden image, linking with that in the Rihanna back cover.

-A list of songs as this is easier for the audience to read

-Information about the record label

-Contact Information

-Barcode