Monday, 26 March 2012

Developing the digi-pack

After collecting feedback from our media class, we thought of possible ideas for behind the CD in the digipack:

(Click on to enlarge)

After discussing the options within the group we have decided to go with a message from the artist which will say 'Love Elle x' as this should appeal to the individul audience members who buy the CD and seem as if she has signed it herself.

Above are two versions of a very similar design. Charlotte created the first, however, we felt it looked a bit too straight and typed rather than the signature appearance we were going for and so instead tilted the words to the left slightly. Each member of the groups likes this design and feels it is more attractive than the previous plain background we had designed.

This also links to the CD in the Kesha digi-pak which we have focused a lot of our research on:


The CD on the left shows the background with a consistent pattern of the artists initials while in a more obvious font is the artists name in its iconic font. Ours is similar in the way that the CD itself also has a repitive pattern and the artists name is also seen but under the CD rather than in addition to the other detail on the CD itself.



The back of the CD is now linked with the album front cover, as seen above.

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