One of the main focuses of our music video is the fact that is flashbacks from the present to the past, showing two different times in the girls life. I have therefore thought of music videos which share this trait to see how the difference in time is shown, for example through colour or just appearances.
Katy Perry, The One That Got Away
The music video to 'The one that got away' shows the life of an old women reminising back to her past when she was young. This is shown in the video through changes in colour. The images below show two occasions in the video when it flashes between her current life and her as a teenager. The modern day is quite bright and white in colour, while the past is shown in an almost sepia tone which appears to be a warmer colour. However, there is not a large range of colour which shows it could be her memory fading slightly.
Kesha, Tik Tok
I have based a lot of my music video research on this song as it links very well to our own plan. The video shows a girl who is quite wild waking up after a night out; this is shown in very brief flashbacks reflecting her memories of the night. The flashbacks, as with Katy Perry's video, are shown in a different colour scheme, this time being black and white. This effectively separates the flashbacks from the main storyline, meaning the audience cannot get confused and shows that it has happened in the past.
Rihanna, We Found Love
This music video has also been referred to a lot during my research as the storyline is similar to our own, with a relationship breaking up. Like the above two music videos, this one uses flashbacks, showing the happy couple who have know become bored and separated. However, unlike the two above, this music video does not use a change in colour to show the contrast but instead shows the time changes just in the appearances of the couple. They look happy and relaxed in the past but in the present are depressed and looking dirty/ uncaring.
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