Sunday 19 February 2012

How the digi-packs and adverts link

My group has carried out research into magazine adverts as we will be making one for our own music video. I have looked at artists from a range of genres in order to get a full overview into styles of magazine adverts, while also seeing how they link with the digi-pack.



This Jessie J album and magazine advert clearly use the same image and font, making them very different except for their purpose; one being to inform about the album and the other to hold the CD itself. Their similarities however create synergy through the products as the gold name and image of a girl with a black bob and fringe will immediately reflect this album. 

The 'You Me at Six' album and poster also use the same image on both products, although it is not a photo but a digitally made image. Once again, this image will allow the audience to immediately relate it to the band as it will be commonly seen on any relevant products.








The Rihanna 'Rated R' album and advert share the black and white image of Rihanna along with the capital 'R' in the top right hand corner, making all products about 'Rated R' consistant. 









This research has showed that it is very common to have the same picture on both the digi-pack and magazine advert as it makes the products consistent and allows easy recognition for the audience.

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