Final Cut

Re-filming and Editing after feedback from our Rough Cut

After collecting feedback we carried out our final lot of filming. We firstly designed a schedule so we knew exactly what to do, before driving after to school to Ellie's house.

Filming Schedule

Editing

We then edited our music video to complete the music video. This included inserting and altering the new clips we have filmed as well as making the changes I identified in a previous post.

Zoe and I editing in the media room

Adding Transitions

Part of our editing involved adding transitions to make clips flow well and so as before we added a 'cross fade' effect which makes two adjacent clips blend into one other as the clip changes.

We used this when inserting the clip of the flame from the lighter which we wanted to be quick and faded, so it would flow into the next clip smoothly.

Adding Markers

'Markers' can be placed on the timeline in adobe premiere and basically mark that time in the music video with a white block. This was good in helping us cut the clips to the beat as we know where each beat is and so where the clip should change. We used it when Ellie walks to the camera and it cuts 3 times showing her jump forward on the beat:

Feedback about Magazine Advert

We showed our magazine advert to our media class in order to receive feedback:

• A good link between the red lips and red font for the song name
• The size of the date attracts the attention of the audience so they know exactly when the song will be released.
• The image of the CD is the same as that on the front cover of the digi-pack so the audience can link these two products easily.
• The ratings from magazines are realistic and easy to see.
• Though the same image is used on both the magazine advert and cd cover, more is shown on this product making it slightly different.

Areas for improvement

• Maybe add a record label logo onto the advert.

However, our research into magazine adverts has shown us that they commonly do not actually show the record labels logo and therefore we will consider not adding this.

DIGIPAK

Spine of the Digi-Pack

Lastly, to complete our digi-pack we must add a spine and so have decided to make it quite simple and show the artists name and album name only, as done on many albums:

1) Using the height from the album front cover, we created a new document, estimating the width of a spine, from the previous research we had done into it.

2) We wrote the name of the artist and album on the spine, with the text box tool, using the fonts we had used on the digi-pack front cover.

3) On the back cover we had added two dots either end of the information about her myspace account etc and so thought it would also look good on the spine:

However, after moving these dots around, using a trial and error method we eventually decided the original look was more professional.

THE FINAL PRODUCT

Developing the digi-pack

After collecting feedback from our media class, we thought of possible ideas for behind the CD in the digipack:

(Click on to enlarge)

After discussing the options within the group we have decided to go with a message from the artist which will say 'Love Elle x' as this should appeal to the individul audience members who buy the CD and seem as if she has signed it herself.

Above are two versions of a very similar design. Charlotte created the first, however, we felt it looked a bit too straight and typed rather than the signature appearance we were going for and so instead tilted the words to the left slightly. Each member of the groups likes this design and feels it is more attractive than the previous plain background we had designed.

This also links to the CD in the Kesha digi-pak which we have focused a lot of our research on:

The CD on the left shows the background with a consistent pattern of the artists initials while in a more obvious font is the artists name in its iconic font. Ours is similar in the way that the CD itself also has a repitive pattern and the artists name is also seen but under the CD rather than in addition to the other detail on the CD itself.

The back of the CD is now linked with the album front cover, as seen above.

Feedback on our Digi-Pak

We collected feedback from our Media class, as well as given the other groups our opinions on their work. This gave us a chance to see how the products were perceived and if there are any changes we should make.